Launching a new business is an exhilarating journey, full of decisions that shape your brand’s future. Among these, packaging is often underestimated. Yet, it’s one of the first tangible points of contact between your product and your customer. As a trusted small business print partner and packaging printing specialist, GoldLeaf Print and Packaging has seen first hand how smart packaging choices can elevate startups—and how common mistakes can hold them back. Here’s what you need to know to get your packaging right from the start.
Packaging isn’t just a container for your product—it’s a key branding tool and a customer’s first impression. According to a study by Ipsos, 72% of consumers say that packaging design influences their purchasing decisions. For small businesses, effective packaging can:
As a packaging printing specialist, GoldLeaf helps businesses turn packaging into a growth driver. But with so many choices and challenges, it’s easy to make missteps. Here are the most common packaging mistakes new businesses make—and how to avoid them.
Many startups assume packaging is a quick, last-minute task. In reality, print production, custom finishes, and shipping can take weeks or even months, especially for custom boxes, labels, or promotional items. Additionally, suppliers often have minimum order quantities that may exceed your initial needs.
How to avoid it:
Start your packaging process early. Consult with your print partner as soon as you finalize your product concept. At GoldLeaf, the packaging printing specialist for small businesses, we help clients understand realistic timelines and offer options for both small and large runs.
Selecting packaging materials isn’t just about aesthetics. The wrong choice can affect product protection, shipping costs, and customer perception. For example, fragile items may need sturdy boxes with protective inserts, while food and beverage products require materials that meet health and safety standards.
How to avoid it:
Work with a knowledgeable print partner who understands your industry’s standards. Explore options like recyclable or compostable materials, which are increasingly popular with eco-conscious consumers. GoldLeaf offers a range of Primary Packaging solutions, including glass jars, mylar bags, and sliding tins, to fit your unique needs.
Your packaging should reflect your brand’s personality and values. Inconsistent colors, fonts, or messaging create confusion and erode trust. This is especially important for startups, who are still building brand recognition.
How to avoid it:
Create a brand style guide that covers logo usage, colors, typography, and tone of voice. Share this guide with your print partner to ensure every label, box, and promotional item aligns with your brand. Need help with design? Our team at GoldLeaf, the packaging printing specialist, can assist with everything from label design best practices to custom apparel.
Depending on your industry, packaging may need to comply with specific regulations—such as ingredient labeling for food, safety warnings for cosmetics, or barcodes for retail. Failing to meet these requirements can result in costly recalls or legal issues.
How to avoid it:
Research the regulations that apply to your product and market. Consult with your print partner to ensure all necessary information is included and legible. GoldLeaf, as a packaging printing specialist, stays up to date on packaging laws and can advise you on compliance for a range of industries.
It’s tempting to cut costs by choosing the cheapest printing options. However, low-quality printing can make your product look unprofessional, fade quickly, or fail to withstand handling and shipping.
How to avoid it:
Invest in quality printing and finishes that enhance your brand. Look for features like raised varnish, spot UV, or foil stamping—these not only add visual appeal but also communicate value. Check out our blog post on print embellishments for inspiration.
Today’s consumers love to share their purchases on social media. A memorable unboxing experience can turn customers into brand advocates, while plain or difficult-to-open packaging can have the opposite effect.
How to avoid it:
Think about every step of the customer journey, from opening the box to discovering what’s inside. Include thoughtful touches like branded tissue paper, thank-you cards, or unique packaging shapes. For ideas, explore our Custom Boxes services.
Your packaging needs today may not be the same as your needs a year from now. Startups often outgrow their initial packaging solutions as they expand into new markets or increase order volumes.
How to avoid it:
Choose scalable packaging options and suppliers who can adapt as you grow. At GoldLeaf, your small business print partner and packaging printing specialist, we offer both small-batch and large-scale solutions, so your packaging can evolve with your business.
Packaging is more than just a box or a label—it’s a vital part of your brand’s story and customer experience. By avoiding these common mistakes and partnering with an experienced print provider like GoldLeaf, you can set your business up for success from day one.
Ready to get started? Explore our full range of business essentials and primary packaging options, or contact GoldLeaf, your packaging printing specialist, for a personalized consultation.